No FT de hoje, a propósito do livro de memórias que Lord Bell acaba de publicar, Right or Wrong by Tim Bell. Lord Bell foi PR de M.Thatcher.
... on politicians
They start off being nice... but the machinery turns them into zombies: unfeeling and deadly.
... on PR people
We talk to ordinary people. We may appear to be elitist in the way that we live, the cars we drive and the houses that we live in, but our whole life is spent trying to work out how you can persuade people.
... on Twitter
The end of civilization.
E os 8 mandamentos do PR:
1. Don´t panic
2. Work out a plan
3. Avoid blame, but take responsibility
4. Accept help, but never lose ultimate control yourself
5. Manage expectations
6. Be there and be available
7. Be as transparent as possible
8. Understand your media and audience.
Edward Hopper, Girlie show
